You probably already know what a tag-team approach is; if not I suggest you get a copy of Colleen Mandato's "Using Tag Teams to Build Your Business On-Line". It's one of my favorite techniques. It's simple and yet very powerful. This article is my personal view on how to fine-tune tagging for maximum effectiveness.

By now you already know what tagging is; you have put together your tag-team and you are already tagging your prospects, but could you be more effective when tagging? Yes by focussing on two simple things : "people" and "subjects".

People:

When you put together your tag-team select the following people: 1 from your Upline (your Sponsor for instance) and 1 from your Downline.

You bring in one from your Upline, because they are more experienced with the company than you are. It might not be much and you might even know more than they do, but alone the fact that they have been in this business longer than you gives them a higher "ranking" in peoples minds.

You bring in one from your Downline to show the bonding and teamwork that exists between the members; even though he will not benefit from your prospect he is still willing to help one from his Upline (In a Forced Matrix or a Binary, he could actually benefit, but it's not given).

Bringing in people from both your Upline and Downline shows your prospect the teamwork that exists, and tells him, that he could expect the same commitment if he signs up under you. Having other people endorse you and the products takes away some of the uncertainties and anxiety your prospect might have had.

Because tagging is so closely linked to building credibility for you and the products, you cannot just choose anybody - it has to be someone that you yourself trust and respect. Choosing the wrong person could do more damage than good.

Subjects:

The messages that your tag-team sends out should be right on target - if a prospect is not sure whether this is a legitimate business opportunity or not, the last thing they need is another over-hyped prefabricated sales letter. If the prospect is not sure whether your products are environmentally safe or not then tag them with info like "the products have not been tested on animals", "all natural ingredients" or "all products have been approved by this and that government agency". You cannot tag blindly - as with everything else in your business you must have a goal and one of the goals in tagging is to target specific subjects

When you initiate a tagging, you tell each members of the tag-team what they specifically should focus on. The one with the best product knowledge should focus on the products, one from your Downline should focus on how helpful and honest you are and one from your Upline should focus on your value to their Downline etc.

By carefully picking out your tag-team and using the right member at the right time to take care of a specific subject you greatly enhance the effectiveness of your tagging. In cyberspace it's harder to establish credibility compared to when you actually meet people face to face, so get your tag-team organized and "go tag 'em".

Besides tagging and sharing your experience with people in newsgroups and other discussions forums I really don't know of anything that builds more credibility.

Henrik Flensborg is from Denmark and is involved in Unique for Life. Henrik also runs his own Scandinavian MLM Infozine and will be launching a Scandinavian MLM Resource Center Web-site shortly.

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